(831) 475-1355 After-Hours Emergency: (855) 420-7873

Attracting, Placing, and Retaining Santa Cruz Tenants

Professional Santa Cruz property management has to begin with a fast and effective leasing process. When you ask us to find a tenant, we pay attention to marketing, screening, and move-in inspections.

The team at Portola Property Management starts with a thorough inspection of your property. We’ll share some ideas on how to earn more rent and attract the best tenants. Then, we’ll advertise and show the home and handle the screening process.

Once a tenant is placed, we can either continue the management for you – or hand the tenant and the lease off to you.

Rent Range Stacked Neutral Report

Marketing and Showing Your Investment Property

A proper marketing strategy will limit your vacancy time and attract a large pool of potential renters. We get to work quickly, with a home inspection and the scheduling of any work that needs to be done to make your home ready for the rental market.

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Once it’s ready to go, we’ll begin an aggressive online advertising campaign that includes:

  • Professional photos that will grab the attention of tenants looking for a home.
  • Detailed and accurate descriptions that highlight your home’s best features.
  • Location and neighborhood information.
  • Pertinent rental criteria including whether pets are accepted.

As interest begins to grow, we’ll talk to tenants and answer questions. We’ll also schedule showings at times that are convenient for them. When they’re ready, we’ll have online applications available and the screening process will begin.

Screening Your Santa Cruz Tenants

Our screening process is legally compliant, following all of the federal and state fair housing laws. With written and well-documented standard rental criteria, all applicants know exactly what we’re looking for and what will be required in order to get approved for our rental properties.

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We want tenants who will pay rent on time, follow the lease terms, and help us take care of your property. These tenants are identified by checking credit, reviewing national eviction and criminal records, and comparing the verifiable rental income to the rental amount. We also look at rental history and consider landlord references.

When we identify a highly qualified tenant, we make the offer and move forward in the leasing process.

Move-In Inspections to Document Property Condition

Before we hand over the keys and start the tenancy, we make a thorough inspection of your property. This serves two important purposes:

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  • We can document the condition of your home, which will help us identify any tenant damage that goes beyond general wear and tear at the end of the lease. We’ll hold your tenants accountable for that damage by making appropriate and well-documented deductions from the security deposit.
  • We can ensure there aren’t any last minute repairs, replacements, or cleanings that need to take place before your tenant moves in. We want a good start to the tenancy, and a property that’s ready and welcoming helps us do that.

After we’ve executed the lease agreement and collected the move-in funds, we’re ready to help you manage your home. Or, if you’re only interested in our leasing and screening services, we’ll hand the tenant and the property back to you.

How Much Does Santa Cruz Property Management Cost?

Give us a call to learn more about our pricing options.

Leasing Only Service
Silver
Gold
Leasing Fee 70% of 1 Month's Rent 1/2 of 1 Month's Rent 1/2 of 1 Month's Rent
Monthly Management Fee No Monthly Fee 7% 9%
Rent Analysis
Listing & Marketing
Tenant Screening & Placement
Lease Preparation
Financial Reporting
Rent Collection
Accounting
Move-out Inspections
Serving Notices
Tenant Correspondence
Handling Security Deposits
24/7 Emergency Line
Eviction Coordination
Annual Inspections $100 initial, $50 per additional
Annual Admin Fee $60
Annual FTB Compliance Fee $125
Owner Requested Inspections $100 $50
Lease Extension $100 $100
Close Out File $300 $150
New Property with Existing Tenant $500 $250
Santa Cruz City Inspection $100 initial, $50 per additional $50
Maintenance Coordination 10% 10% 10% ($500 cap)

Leasing Only Service

70% of 1 Month's Rent Lease Fee
No Monthly Fee

Rent Analysis

We look at different factors to give you the best rental price for your property

Listing & Marketing

We market your property to tenants and handle all the inquiries and showings

Tenant Screening & Placement

Credit and eviction background screening

Lease Preparation

We'll prepare a strong lease that will protect you as a landlord

Silver

1/2 of 1 Month's Rent
7% Management Fee

Rent Analysis

We look at different factors to give you the best rental price for your property

Listing & Marketing

We market your property to tenants and handle all the inquiries and showings

Tenant Screening & Placement

Credit and eviction background screening

Lease Preparation

We'll prepare a strong lease that will protect you as a landlord

Financial Reporting

Year-end Statement & 1099

Rent Collection

Includes dealing with tenants who don't pay on time or who do not pay at all.

Accounting

Detailed monthly owner statements so you can stay on top of your cashflow

Move-out Inspections

Detailed inspection with photos

Serving Notices

If there is a need to serve a notice to your tenant, our team will ensure we meet the legal deadlines and file the proper paperwork

Tenant Correspondence

Any and all correspondence related to the tenancy will be handled by PPM

Handling Security Deposits

We'll handle all security deposit related responsibilities which includes holding it in a proper escrow account, making proper deductions, and processing returns or disputes.

Eviction Coordination

Should there be a need to evict a tenant, we'll coordinate with our attorney to ensure legal compliance

24/7 Emergency Line

Tenants can rest assured that they can call us for emergency maintenance concerns

Annual Inspections

Annual preventative maintenance check to mitigate liability and future potential damage to property: $100 initial, $50 per additional

Annual Admin Fee

Basic admin costs for closing out the end of the year: $60

Annual FTB Compliance Fee

Property owners who live out of California are subject to quarterly withholding as required by the Franchise Tax Board. (Note: we are able to get exemptions to this requirement for many of our out of state owners)

Owner Requested Inspections


Lease Extension

Costs associated with resigning a new lease with a current tenant: $100

Close Out File

Prep for closing out a clients file: $300

New Property with Existing Tenant

When taking on a new property PPM will sign up the tenant on our lease agreement and have the tenant complete a new application: $500

Santa Cruz City Inspection

PPM will meet the City Inspector and/or perform self-certification, including processing paperwork & payment of fees on behalf of owner: $100 initial, $50 per additional

Maintenance Coordination

We have our own Maintenance Department to keep costs down. We also coordinate with licensed & insured vendors when necessary to take care of repairs and maintenance items on your property: 10%

Gold

100% Lease Fee
10% Management Fee

Rent Analysis

We look at different factors to give you the best rental price for your property

Listing & Marketing

We market your property to tenants and handle all the inquiries and showings

Tenant Screening & Placement

Credit and eviction background screening

Lease Preparation

We'll prepare a strong lease that will protect you as a landlord

Financial Reporting

Year-end Statement & 1099

Rent Collection

Includes dealing with tenants who don't pay on time or who do not pay at all.

Accounting

Detailed monthly owner statements so you can stay on top of your cashflow

Move-out Inspections

Detailed inspection with photos

Serving Notices

If there is a need to serve a notice to your tenant, our team will ensure we meet the legal deadlines and file the proper paperwork

Tenant Correspondence

Any and all correspondence related to the tenancy will be handled by PPM

Handling Security Deposits

We'll handle all security deposit related responsibilities which includes holding it in a proper escrow account, making proper deductions, and processing returns or disputes.

24/7 Emergency Line

Tenants can rest assured that they can call us for emergency maintenance concerns

Annual Inspections

Annual preventative maintenance check to mitigate liability and future potential damage to property

Annual Admin Fee

Basic admin costs for closing out the end of the year

Annual FTB Compliance Fee

Property owners who live out of California are subject to quarterly withholding as required by the Franchise Tax Board. (Note: we are able to get exemptions to this requirement for many of our out of state owners)

Owner Requested Inspections


Lease Extension

Costs associated with resigning a new lease with a current tenant: $100

Close Out File

Prep for closing out a clients file: $150

New Property with Existing Tenant

When taking on a new property PPM will sign up the tenant on our lease agreement and have the tenant complete a new application: $250

Santa Cruz City Inspection

PPM will meet the City Inspector and/or perform self-certification, including processing paperwork & payment of fees on behalf of owner: $50

Maintenance Coordination

We have our own Maintenance Department to keep costs down. We also coordinate with licensed & insured vendors when necessary to take care of repairs and maintenance items on your property: 10% ($500 cap)

Just wanted to check in, as we just got the deposit, which looks all fine and clear. So, we want to say goodbye and thank you guys for the friendly and professional service! It was a pleasure working with all of you and we want to wish you a great New Year ahead!

Maria and Jack

Areas We Serve

We serve all of Santa Cruz County including:

✓ Santa Cruz
✓ Capitola
✓ Aptos
✓ La Selva Beach
✓ Scotts Valley
✓ Watsonville

National Association of Residential Property Managers logo/badge
Equal Housing Opportunity logo/badge
Good Times -Best 2014 logo/badge
Good Times -Best 2014 logo/badge

What People Are Saying About Us

Community Affiliations

Portola Property Management has had the opportunity to make charitable donations and/or partner with the following organizations:

Community Affiliations of Portola Property Management

We Do Business in Accordance with the Federal Fair Housing Law which states it is illegal to Discriminate Against Any Person Because of Race, Color, Religion, Sex, Handicap, Familial Status, National Origin, or Sexual Orientation.

Portola Property Management

555 Soquel Ave Ste 220
Santa Cruz, CA 95062
(831) 475-1355 | (831) 475-1428
rentals@portolarentals.com
After-Hours Emergency: 855-420-7873
CA DRE #02124826