(831) 475-1355 After-Hours Emergency: (831) 621-1888

Santa Cruz Property Management Services

Experts in Live Oak, Seabright and Other Santa Cruz Neighborhoods

Investors and landlords in Santa Cruz know that it can be challenging to manage a rental property – or a portfolio of rental properties. Leave the headaches to the experts.

We’re the experts. At Portola Property Management, we have been involved in the local real estate and rental market for years. We understand the price points, the tenant pool, and the local vendors and contractors.

Our team is here to help with everything from pricing to protection to proactive maintenance. Let us know how we can help your rental property perform better.

Santa Cruz Property Management Services

Pleasure Point, Capitola Village and Other Santa Cruz Homeowners Trust Portola PM

Tenant Placement

Great management starts with great tenants.

We start by inspecting the property and making recommendations on what will earn you higher rents and attract the best tenants. We advertise and show the property, and manage the tenant application process.

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How do we find the best tenants in Live Oak, Seabright and Elsewhere in Santa Cruz?

Once we generate interest, the Portola team will thorough screen applicants, looking for credit worthiness, income verification, and reliable background information. We check court records and call references. We’ll handle the lease and talk to the tenant about what’s expected and required. Then, we can either continue the management for you – or hand the tenant and the lease off to you.

Maintenance and Inspections

We are uniquely prepared to handle your maintenance needs.

Not only do we have our own in-house maintenance department, we also work with some of the best vendors and contractors in Santa Cruz.

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How does maintenance work for Pleasure Point, Capitola Village and elsewhere in Santa Cruz?

Our maintenance manager on staff coordinates the work that’s needed on your rental property and schedules repairs directly with tenants, keeping the process more efficient and cost-effective. Any maintenance work over $500 will be approved by you first. If it’s a smaller repair or an emergency, we use our best judgment and do everything we can to mitigate future and more expensive damage.

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Protecting Your Property

We can customize a management plan for you.
In addition to placing a tenant and our top caliber Santa Cruz property management services, we have concierge services that are available to you as you need them, and we can even take care of your property when it’s vacant.

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How do we protect your investment in zip codes 95060, 95066 and elsewhere in Santa Cruz?

Protecting your investment is critical, and no one does that like Portola Property Management. We’ll conduct interior and exterior inspections, put tenants with pets into a Pet Program which includes pet inspections, and help you with simple, single tasks like writing an ad for your rental property or filling out legal forms.

How Much Should I Charge Rent For My Live Oak Property?

We provide a Free Rental Analysis for Live Oak, Seabright and other neighborhoods in Santa Cruz

The ROI you earn depends on properly pricing your rental property. Pricing it too high means it might stay vacant in a competitive market. Pricing it too low means you lose money now and over time. We’ll find the right range.
Contact us if you’re wondering what the Santa Cruz rental market will earn for you. We’ll look at your property and make sure it’s priced right.

Just wanted to check in, as we just got the deposit, which looks all fine and clear. So, we want to say goodbye and thank you guys for the friendly and professional service! It was a pleasure working with all of you and we want to wish you a great New Year ahead!

Maria and Jack

How Much Does Santa Cruz Property Management Cost?

Leasing Only Service

Full Service Management

Gold Standard

Leasing Fee 70% of 1 Month's Rent 1/2 of 1 Month's Rent 1/2 of 1 Month's Rent
Monthly Management Fee No Monthly Fee 7% 9%
Rent Analysis
Listing & Marketing
Tenant Screening & Placement
Lease Preparation
Financial Reporting
Rent Collection
Accounting
Move-out Inspections
Serving Notices
Tenant Correspondence
Handling Security Deposits
24/7 Emergency Line
Eviction Coordination
Annual Inspections $100 initial, $50 per additional
Annual Admin Fee $60
Annual FTB Compliance Fee $125
Owner Requested Inspections $100 $50
Lease Extension $100 $100
Close Out File $300 $150
New Property with Existing Tenant $500 $250
Santa Cruz City Inspection $100 initial, $50 per additional $50
Maintenance Coordination 10% 10% 10% ($500 cap)

Lease-Only Services

70% of 1 Month’s Rent Lease Fee
No Monthly Fee

Rent Analysis

We look at different factors to give you the best rental price for your property

Listing & Marketing

We market your property to tenants and handle all the inquiries and showings

Tenant Screening & Placement

Credit and eviction background screening

Lease Preparation

We’ll prepare a strong lease that will protect you as a landlord

Full Service Management

1/2 of 1 Month’s Rent
7% Management Fee

Rent Analysis

We look at different factors to give you the best rental price for your property

Listing & Marketing

We market your property to tenants and handle all the inquiries and showings

Tenant Screening & Placement

Credit and eviction background screening

Lease Preparation

We’ll prepare a strong lease that will protect you as a landlord

Financial Reporting

Year-end Statement & 1099

Rent Collection

Includes dealing with tenants who don’t pay on time or who do not pay at all.

Accounting

Detailed monthly owner statements so you can stay on top of your cashflow

Move-out Inspections

Detailed inspection with photos

Serving Notices

If there is a need to serve a notice to your tenant, our team will ensure we meet the legal deadlines and file the proper paperwork

Tenant Correspondence

Any and all correspondence related to the tenancy will be handled by PPM

Handling Security Deposits

We’ll handle all security deposit related responsibilities which includes holding it in a proper escrow account, making proper deductions, and processing returns or disputes.

Eviction Coordination

Should there be a need to evict a tenant, we’ll coordinate with our attorney to ensure legal compliance

24/7 Emergency Line

Tenants can rest assured that they can call us for emergency maintenance concerns

Annual Inspections

Annual preventative maintenance check to mitigate liability and future potential damage to property: $100 initial, $50 per additional

Annual Admin Fee

Basic admin costs for closing out the end of the year: $60

Annual FTB Compliance Fee

Property owners who live out of California are subject to quarterly withholding as required by the Franchise Tax Board. (Note: we are able to get exemptions to this requirement for many of our out of state owners)

Owner Requested Inspections


Lease Extension

Costs associated with resigning a new lease with a current tenant: $100

Close Out File

Prep for closing out a clients file: $300

New Property with Existing Tenant

When taking on a new property PPM will sign up the tenant on our lease agreement and have the tenant complete a new application: $500

Santa Cruz City Inspection

PPM will meet the City Inspector and/or perform self-certification, including processing paperwork & payment of fees on behalf of owner: $100 initial, $50 per additional

Maintenance Coordination

We have our own Maintenance Department to keep costs down. We also coordinate with licensed & insured vendors when necessary to take care of repairs and maintenance items on your property: 10%

Gold Standard

100% Lease Fee
10% Management Fee

Rent Analysis

We look at different factors to give you the best rental price for your property

Listing & Marketing

We market your property to tenants and handle all the inquiries and showings

Tenant Screening & Placement

Credit and eviction background screening

Lease Preparation

We’ll prepare a strong lease that will protect you as a landlord

Financial Reporting

Year-end Statement & 1099

Rent Collection

Includes dealing with tenants who don’t pay on time or who do not pay at all.

Accounting

Detailed monthly owner statements so you can stay on top of your cashflow

Move-out Inspections

Detailed inspection with photos

Serving Notices

If there is a need to serve a notice to your tenant, our team will ensure we meet the legal deadlines and file the proper paperwork

Tenant Correspondence

Any and all correspondence related to the tenancy will be handled by PPM

Handling Security Deposits

We’ll handle all security deposit related responsibilities which includes holding it in a proper escrow account, making proper deductions, and processing returns or disputes.

24/7 Emergency Line

Tenants can rest assured that they can call us for emergency maintenance concerns

Annual Inspections

Annual preventative maintenance check to mitigate liability and future potential damage to property

Annual Admin Fee

Basic admin costs for closing out the end of the year

Annual FTB Compliance Fee

Property owners who live out of California are subject to quarterly withholding as required by the Franchise Tax Board. (Note: we are able to get exemptions to this requirement for many of our out of state owners)

Owner Requested Inspections


Lease Extension

Costs associated with resigning a new lease with a current tenant: $100

Close Out File

Prep for closing out a clients file: $150

New Property with Existing Tenant

When taking on a new property PPM will sign up the tenant on our lease agreement and have the tenant complete a new application: $250

Santa Cruz City Inspection

PPM will meet the City Inspector and/or perform self-certification, including processing paperwork & payment of fees on behalf of owner: $50

Maintenance Coordination

We have our own Maintenance Department to keep costs down. We also coordinate with licensed & insured vendors when necessary to take care of repairs and maintenance items on your property: 10% ($500 cap)

Why Choose Portola to Manage Your Pleasure Point Property?

Transparent Pricing. Quality Services.

Santa Cruz property management services don’t have to break the bank, but don’t make the mistake of settling for the cheapest. When it comes to taking care of your most valuable asset, you get what you pay for. You want high quality services when it comes to your rental property. Our fees are competitive and fair.

We help owners maximize their investment income through smart management of their rentals. We take pride in our work and in making your life as an owner/investor easy. We stay on top of the law so as to protect you and manage risks.

Please look at the services we offer and give us a call to discuss your particular needs. We look forward to earning your business and becoming your Trusted Business Partner!

What People Are Saying About Us

Community Affiliations

Portola Property Management has had the opportunity to make charitable donations and/or partner with the following organizations:

We Do Business in Accordance with the Federal Fair Housing Law which states it is illegal to Discriminate Against Any Person Because of Race, Color, Religion, Sex, Handicap, Familial Status, National Origin, or Sexual Orientation.

Want to Learn More?

If you’d like to learn more about our properties and what it’s like to work with Portola Property Management, get in touch. We’d be happy to talk more about our rental properties, our application requirements, and our leasing process.

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Portola Property Management

1210 Brommer St,
Santa Cruz, CA 95062
(831) 475-1355 | (831) 475-1428
rentals@portolarentals.com
After-Hours Emergency: (831) 621-1888
CA DRE #02025654

We are proud to share with you our very successful Pet Program!

Kathleen started this program to create more pet friendly housing for tenants, while also soothing any worries property owners may have about accepting pets.

We meet all pets before they move in. Upon approval, an additional $250 per pet is added to the tenant’s security deposit. Twice a year, a representative from Portola Property Management will complete a visual walkthrough of the home. The tenant fee for this is $50 per walkthrough at a total of $100 per year. It is VERY rare that we find any issues in the home, but if found, tenants must correct it at that time. When great tenants find great pet friendly housing, they tend to stay long term.

We take pride in offering about 50% pet friendly housing!

You can meet some of our furry tenants below.

Name: Charlie Tiger
Interests: Daily Siesta, performs head butt tricks, and enjoys the finer things in life such as Pate.

 

 

Name: Blue
Interests:play tug of war. Blue is social and happiest being the center of attention

 

 

Name: Peanut Butter and Jelly

 

 

 

Name: Guero
Interests: loves to cuddle up in a warm spot.

 

 

Name: Roman
Interests: Running on the beach.

 

 

Name: Mollie
Interests: Going to the groomers and napping in the sun.

 

 

Name: Mittens
Interests: hunting for critters, playing with my favorite toys, purring on my owner’s lap and looking pretty.

 

Name: Max
Interests: Modeling, helping Santa when called upon, love kids of all ages

 

 

Name: Maggie
Interests: Where’s the bird…I love being active, running, retrieving, swimming, jumping you name it. I am most happy outside but enjoy curling up on my bed and relaxing at the end of a long day.

 

Name: Kale
Interests: Cuddle, Sleep, Run in the forest, and Sun Bathe on the beach.

 

 

Name: Jack & Jill
Interests: Chasing birds, retrieving balls and getting massages.

 

 

Name: Hot Sauce
Interests: Hunting socks.

 

 

Name: Daphne
Interests: Going for long walks on the beach, sleeping by the fire, listening to music.

 

 

Rental Criteria
Basic Criteria
Selection of a resident is based on income, credit, and tenant history or ownership. Each applicant must qualify individually based on references and credit, while the income requirement can be met as a household. Negative findings on one or more of the three areas can cause denial of an application. Denial of one application results in the denial of all applications.
Income
  • Monthly household gross income must equal three (3) times the stated monthly rent. PPM must be able to verify all income sources and reserves the right to disqualify applicants for failure to prove income and/or supply adequate documentation.
  • You are required to supply reasonable, reliable, and legal documentation on all income in either of the following forms:
    Last two paycheck stubs.

    • Recent tax returns or W2.
    • Award letters (i.e. alimony, SSI, child support, new employment offer letter)
    • Self-employed individuals must be verified through State, or Federal tax returns.
Credit
  • PPM obtains a credit report for all applicants, and does not accept copies of credit reports from applicants, no exceptions. Good credit is required. Negative credit reports can be grounds for denial of an application.
  • Outstanding bad debts being reported on credit report of more than $100.00 but less than $1,000.00 may be accepted with proper explanation and proof.
  • After a bankruptcy has been discharged, applicant must show six (6) months of positive established credit.
Rental History or Property Ownership
PPM requires a minimum of two (2) years of rental history and/or proof of homeownership. Negative references can be grounds for denial of an application.
All references must be third party and verifiable.
PPM will make a reasonable attempt to contact references provided. PPM reserves the right to decline tenancy based on inability to contact reference provided.
Responsibility of Applicant
It is the responsibility of the applicant to inquire from PPM about any information on the application that they do not understand.
If notified, it is the responsibility of the applicant to accept the offer to rent by submitting a holding deposit.
Automatic Denials
1) Giving false information is automatic grounds for denial.
2) Three (3) or more 3-Day Notices within a 12 month period will result in denial.
3) Two (2) or more NSF checks within a 12 month period will result in denial.
4) Rental history reflecting any unpaid past due rent will result in denial.
5) Rental history reflecting any property damage or disturbance will result in denial.
6) Any collection filed by a property management company or landlord will result in denial.
7) Any applicant with unlawful detainer action or eviction within the past three (3) years will be denied.
8) If unable to verify the income necessary to pay rent, applicant will be denied.
9) Excessive collections will result in denial.
10) Outstanding debt to property management or landlord will result in denial.
11) Any applicant with a bankruptcy not shown as discharged will be denied until shown otherwise.

Rose

Leasing Assistant

Duties: Provides administrative support, processes applications, and maintains ads.

Education: BA in English Literature and has taken graduate level classes in Linguistics

After Hours: On weekends, when Rose is not with a book or spending time with friends, she likes to relax and binge-watch movies and series all day.


Fred Thompson

Maintenance Professional

Duties: Support Portola PM Owners/Tenants with their maintenance requests and provide excellent customer service.

“I am the “MacGyver” of Property Maintenance, providing creative solutions to all your unique property needs.”

Experience: Over 10 yrs experience in residential remodeling, repair, and property management in Santa Cruz County.

After Hours: Scuba diving, RV camping, and enjoying the local music scene with my wife & friends.


Steve Thompson

Construction Specialist

Duties: Construction and maintenance

Experience: Over 30 years of general building construction and maintenance.

After Hours: Spending time with Heidi, enjoying life’s adventures along the way. Surfing, Biking, Scuba Diving, Camping, and traveling.


Liliane Molda

Resident Pre-Inspection Coordinator

Duties: Pre-Move-out Inspections

Experience: Licensed Realtor with Lawrie & Lawrie, property management experience

After Hours: Spending time with family, friends, and enjoying the beach and nature


Sue Gerwin

Client Care / Office Manager

Duties: Provide Excellent Customer Service and Office Support

Experience: 11 years in customer service, admin support positions, 10 years as business owner and operations manager, 10 years experience in commerical and residential leasing.

After Hours: Cooking & Camping.


Roxanne Ramos

Accounting Clerk

Duties: Handles all accounting associated with properties. Interacts with property owners and tenants.

Experience: 7 years with Portola PM, and 15 years property management experience.

After Hours: Enjoys time with family and friends.


Michael Catalano

President

Duties: Strategic & Leadership Development, Operations Management.

Goal: To provide excellent customer service, to manage properties efficiently, to maximize the investors return, to provide tenants with quality housing.
Mike grew up in real estate and property management and learned at the age of 10 how to take a maintenance call. Mike has over 20 years’ professional experience in all facets of real estate and property management.

He is currently the CEO of NextGen Property Ventures, Inc., with offices in Roseville, CA & Real Estate Connections in Los Gatos, both real estate investment and property management firms. Mike sits on the boards of Fourandhalf, an internet marketing company specializing in property management and of HappyCo, a mobile application for property inspections. Mike is a sought after industry speaker on the topics of property management firm acquisitions, real estate investments, and real estate marketing best practices. He is a member of NAR (National Association of Realtors) and CAR (California Association of Realtors), and NAPRM (National Association of Residential Property Managers).

After Hours: Mike grew up in Saratoga and has family ties to Santa Cruz. Mike is married with 2 children and in his “free time”, he enjoys golf, coaching his kids’ sports teams, and relaxing with his family.

CA DRE: #01824514

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Call or text us at (831) 824-5199 during business hours.

We guarantee that a team member will be on the other end to answer any questions you may have.

Get A Free Rental Analysis

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How to Rent One of Our Properties!

Read the property listing
• We want you to know what is and is not included with the property!
Review our Criteria and a SAMPLE LEASE.
• We want you to self-evaluate whether it’s worth your time to apply and to be comfortable with the future lease you could be signing.
Drive by the property – Do not disturb any current residents
• We want you to like the neighborhood you might be moving to!
Call (831) 475-1282 or email rentals@portolarentals.com for a showing for ALL intended residents who are 18 and over.
• We cannot accept applications until everyone 18 and up in your party has attended a showing of the property.
Once you have completed these steps, you can provide all of the following online for each resident who is 18 and up by clicking on “Apply Now” on the property listing
• An Application
• Proof of income
• Copy of Photo ID
• Payment for the non-refundable $35 application fee
• [If you are unable to submit an application online, please notify our office at time of setting up showing]
Please allow 24-48 hours for the processing of an application (additional time may be needed during the busy season or if references do not return calls quickly).
We may receive multiple applications for this property. We do not necessarily select the first application submitted. Selection of a resident is based upon better credit history, rental references, Proof of Income, Number and type of pets if allowed, and Move-in date.
Next Steps:
1. You will hear from us whether your application is approved or denied.
2. If your application was in good standing, but another application was stronger, you can apply your application towards any of our other properties for 30 days for free (you will still need to attend a showing).
3. If you are offered to rent a property, you will need to turn in a Holding Deposit within 48 hours to secure it in the form of a cashier’s check or money order. This is always in the amount of a half month’s rent made out to PPM and is fully applied towards your move in funds.
4. By your established move in date, you will have started any necessary utilities, submitted proof of renter’s insurance, signed your lease, turned in your remaining move in funds, and can pick up keys! At this point we will have already completed a report of the property and you will have the opportunity to add any comments you would like; we do not do a walkthrough of the property with you.

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Diana Wilson

Admin Assistant / Receptionist

 

Hello, my name is Diana Wilson. Though I grew up in Santa Clara I had often found myself spending most of my time in the surrounding Santa Cruz area. In January of 2018  my son and I had made the move over the hill and became permanent residents of Aptos. In March of 2018, I was honored to have joined the Portola Property Management team as an administrative assistant/receptionist. I have five years of previous experience in property management working as an assistant to property managers as well as a maintenance coordinator. I am furthering my education to advance my career in the property management field. While we are talking about the field, I am also a huge baseball fan. Go Giants!