(831) 475-1355 After-Hours Emergency: (831) 621-1888


Professional Santa Cruz County Property Management

The Most Trusted Property Management For Santa Cruz, Capitola and the Surrounding Areas

A beige house in Watsonville, Scotts Valley and Elsewhere in Santa Cruz County

The smartest team in Santa Cruz property management can be found at Portola Property Management. We help owners maximize their rental income and grow their potential. We manage risk, protect your property, and keep your real estate business simple. Enjoy better peace of mind and increased earnings with your partners at Portola.

Our experienced property managers know the unique local market, understand the needs of Santa Cruz tenants, and work hard to serve owners, renters, and investors. People who work with Portola describe our staff as professional, friendly, and knowledgeable. We use our experience and our ongoing education to elevate your expectations for property management in Santa Cruz.

Property Management Services for Aptos, La Selva Beach and Other Coastal CA Cities

What property management services do you offer?

Each investor has different management needs. We understand that, and we’re here to offer you:

  • Full service Santa Cruz property management
  • Leasing and tenant placement services
  • Concierge services
  • Home care while you travel
  • Maintenance

If you need something that’s a little outside of the ordinary, talk to us. We are more than happy to design customized management plans that address your needs.

Full Service Property Management

Hire us to take care of it all. We can find and place the best tenants, then take care of the tenant relationship; acting as an intermediary so you don’t have to get emotionally involved.

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What services do you offer for La Selva Beach, Scotts Valley and elsewhere in Santa Cruz County?

We’ll handle every maintenance concern, conduct inspections, and protect your investment. With our full service management plan, our team collects rent, manages the security deposit, provides monthly and annual accounting, handles legal notices and compliance issues, and enforces your lease agreement.

Do you have other services for zip codes 95060, 95076, 95073 and elsewhere in Santa Cruz County?

Take advantage of our additional services, including our Pet Program, Annual Preventative Maintenance Checks, and a number of free educational seminars.

Tenant Placement for Your Rental Property

We are here to prepare your property for the rental market. After a thorough tour of your home, we’ll discuss how much you can expect to earn in rent and what you might be able to do to fill your vacancy faster with the best possible tenant.

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How do we find the best tenants in Watsonville and elsewhere in Santa Cruz County?

We’ll advertise aggressively and screen all your applicants before placing a resident in your home.

Concierge and Maintenance Services

In addition to property management and tenant placement in Santa Cruz County, we offer a list of services that landlords and investors can take advantage of whenever they need a little help.

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What vendors do you work with for zip codes 95060, 95010, 95001, 95076 and elsewhere in Santa Cruz County?

Whether you need someone to check in on your property while you’re out of town for a couple of months or you are confused about which forms are legal and binding – Portola Property Management can help. We work with our own in-house maintenance team and partner with licensed and insured vendors when more complicated repairs are needed. We also provide 24-hour emergency maintenance, and document all the work that’s done on your property.

A beige house in Watsonville, Scotts Valley and Elsewhere in Santa Cruz County

Are You Investing in Watsonville, Scotts Valley or Elsewhere in Santa Cruz County?

Portola Property Management has been involved in the Santa Cruz County real estate and rental market for years. We understand the price points, the tenant pool, and the local vendors and contractors.

Looking for Rental Properties in La Selva Beach, CA?

Find apartments, townhomes, condos and more in La Selva Beach and elsewhere in Santa Cruz County

Got Questions About Property Management?

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Beautiful Beach-Front Santa Cruz County Rental Homes

Looking for rental homes, condos, or apartments in Aptos or the surrounding areas?

Tenants renting from Portola Property Management have the benefit of working with a dedicated, caring team of professionals. Whether you need help picking the perfect property or you need to report an emergency maintenance issue, we’re here for you.

Current Tenants: Rent

Pay rent securely and efficiently online with your Tenant Portal.

Remember: Rent is due on the first of the month. If we don’t have it after the third of the month, it’s considered late.

Current Tenants: Maintenance

Email your maintenance requests to maintenance@portolarentals.com.

Any after-hours emergencies should be called into (831) 621-1888.

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All of your maintenance concerns probably seem like emergencies, especially if your heat or air conditioning goes out or your dishwasher breaks down. We sympathize with that. However, we consider emergencies to be fires, floods, uncontrollable water, the smell of gas, backed up sewers, and electrical problems that are life-threatening.

Current Tenants: Moving Out

When you decide to leave at the end of your lease term, you need to provide a written 30 day notice. We make this easy for you with the online 30 Day Notice form. We’ll let you know what you have to do before you leave, and provide a cleaning guide that will ensure you get your security deposit back.

Future Tenants

Take a look at our available properties, and before you set up a showing, make sure you’ve reviewed our rental criteria. You’ll want to understand our rental process, our pet program, and what kinds of things we require before we can approve you for a property.

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If you see a home in our listings that you like, and you believe you meet our rental criteria, please contact us for a showing. Check back often as well – we are always updating our website with new properties that you might like.

If You’re a Landlord in Capitola, We Can Help You

Free Rental Analysis for Properties in Capitola, Santa Cruz and the Surrounding Areas

In addition to managing properties, we also provide education for people who have rental properties. This book should help you feel more comfortable as a landlord. It will give you some tips on how to be a good landlord, and you’ll be introduced to some of the hottest topics that landlords in Santa Cruz must face, including:

  • how to show your property
  • how to screen your tenant
  • what to do if you need to evict.

Check out everything that and more in our free eBook “Santa Cruz Property Management 101: The Fundamentals to Getting Started”.

Areas We Serve

We serve all of Santa Cruz County including:

Santa Cruz
La Selva Beach
Scotts Valley


Just wanted to check in, as we just got the deposit, which looks all fine and clear. So, we want to say goodbye and thank you guys for the friendly and professional service! It was a pleasure working with all of you and we want to wish you a great New Year ahead!

Maria And Jack

Kathleen and Portola Property Mgt have been professional in dealing with me as a tenant.

K. Weeks

National Association of Residential Property Managers logo/badge
Equal Housing Opportunity logo/badge
Good Times -Best 2014 logo/badge
Good Times -Best 2014 logo/badge

What People Are Saying About Us

Community Affiliations

Portola Property Management has had the opportunity to make charitable donations and/or partner with the following organizations:

Community Affiliations of Portola Property Management

We Do Business in Accordance with the Federal Fair Housing Law which states it is illegal to Discriminate Against Any Person Because of Race, Color, Religion, Sex, Handicap, Familial Status, National Origin, or Sexual Orientation.

Want to Learn More?

If you’d like to learn more about our properties and what it’s like to work with Portola Property Management, get in touch. We’d be happy to talk more about our rental properties, our application requirements, and our leasing process.

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Portola Property Management

1210 Brommer St,
Santa Cruz, CA 95062
(831) 475-1355 | (831) 475-1428
After-Hours Emergency: (831) 621-1888
CA DRE #02124826

Affiliated Companies
Real Estate Connections: San Jose Property Management
Sunburst Properties: Sacramento Property Management

We are proud to share with you our very successful Pet Program!

I understand and agree that by applying for this property I will create a: (1) NO PET PROFILE, or (2) PET/ ANIMAL PROFILE by visiting: https://portolarentals.petscreening.com and pay the application processing fee. Application fee: $20 per pet/animal; tenants with no pets or service animals are free of charge. Your rental application with Portola Property Management will not be processed until this profile is complete. If approved as a tenant, a fee of $25/pet is due monthly with the rent payment.

Portola Property Management: Pet Program; a picture of a black and white catKathleen started this program to create more pet friendly housing for tenants, while also soothing any worries property owners may have about accepting pets.

We meet all pets before they move in. Upon approval, an additional $250 per pet is added to the tenant’s security deposit. Twice a year, a representative from Portola Property Management will complete a visual walkthrough of the home. The tenant fee for this is $50 per walkthrough at a total of $100 per year. It is VERY rare that we find any issues in the home, but if found, tenants must correct it at that time. When great tenants find great pet friendly housing, they tend to stay long term.

We take pride in offering about 50% pet friendly housing!

You can meet some of our furry tenants below.

Portola Property Management: Pet Program: Cat Name: Charlie TigerName: Charlie Tiger
Interests: Daily Siesta, performs head butt tricks, and enjoys the finer things in life such as Pate.



Portola Property Management: Pet Program: Dog Name: BlueName: Blue
Interests:play tug of war. Blue is social and happiest being the center of attention



Portola Property Management: Pet Program: Dog Name: GueroName: Guero




Portola Property Management: Pet Program: Dog Name: Peanut Butter and JellyName: Peanut Butter and Jelly
Interests: loves to cuddle up in a warm spot.



Portola Property Management: Pet Program: Dog Name: Roman

Name: Roman
Interests: Running on the beach.



Portola Property Management: Pet Program: Cat Name: MollieName: Mollie
Interests: Going to the groomers and napping in the sun.



Portola Property Management: Pet Program: Cat Name: MittensName: Mittens
Interests: hunting for critters, playing with my favorite toys, purring on my owner’s lap and looking pretty.


Portola Property Management: Pet Program: Dog Name: MaxName: Max
Interests: Modeling, helping Santa when called upon, love kids of all ages



Portola Property Management: Pet Program: Dog Name: MaggieName: Maggie
Interests: Where’s the bird…I love being active, running, retrieving, swimming, jumping you name it. I am most happy outside but enjoy curling up on my bed and relaxing at the end of a long day.


Portola Property Management: Pet Program: Dog Name: KaleName: Kale
Interests: Cuddle, Sleep, Run in the forest, and Sun Bathe on the beach.



Portola Property Management: Pet Program: Dogs Name: Jack & JillName: Jack & Jill
Interests: Chasing birds, retrieving balls and getting massages.



Portola Property Management: Pet Program: Cat Name: Hot Sauce

Name: Hot Sauce
Interests: Hunting socks.



Portola Property Management: Pet Program: Dog Name: DaphneName: Daphne
Interests: Going for long walks on the beach, sleeping by the fire, listening to music.



Rental Criteria
Basic Criteria
Selection of a resident is based on income, credit, and tenant history or ownership. Each applicant must qualify individually based on references and credit, while the income requirement can be met as a household. Negative findings on one or more of the three areas can cause denial of an application. Denial of one application results in the denial of all applications.
  • Monthly household gross income must equal three (3) times the stated monthly rent. PPM must be able to verify all income sources and reserves the right to disqualify applicants for failure to prove income and/or supply adequate documentation.
  • You are required to supply reasonable, reliable, and legal documentation on all income in either of the following forms:
    Last two paycheck stubs.

    • Recent tax returns or W2.
    • Award letters (i.e. alimony, SSI, child support, new employment offer letter)
    • Self-employed individuals must be verified through State, or Federal tax returns.
  • PPM obtains a credit report for all applicants, and does not accept copies of credit reports from applicants, no exceptions. Good credit is required. Negative credit reports can be grounds for denial of an application.
  • Outstanding bad debts being reported on credit report of more than $100.00 but less than $1,000.00 may be accepted with proper explanation and proof.
  • After a bankruptcy has been discharged, applicant must show six (6) months of positive established credit.
Rental History or Property Ownership
PPM requires a minimum of two (2) years of rental history and/or proof of homeownership. Negative references can be grounds for denial of an application.
All references must be third party and verifiable.
PPM will make a reasonable attempt to contact references provided. PPM reserves the right to decline tenancy based on inability to contact reference provided.
Responsibility of Applicant
It is the responsibility of the applicant to inquire from PPM about any information on the application that they do not understand.
If notified, it is the responsibility of the applicant to accept the offer to rent by submitting a holding deposit.
Automatic Denials
1) Giving false information is automatic grounds for denial.
2) Three (3) or more 3-Day Notices within a 12 month period will result in denial.
3) Two (2) or more NSF checks within a 12 month period will result in denial.
4) Rental history reflecting any unpaid past due rent will result in denial.
5) Rental history reflecting any property damage or disturbance will result in denial.
6) Any collection filed by a property management company or landlord will result in denial.
7) Any applicant with unlawful detainer action or eviction within the past three (3) years will be denied.
8) If unable to verify the income necessary to pay rent, applicant will be denied.
9) Excessive collections will result in denial.
10) Outstanding debt to property management or landlord will result in denial.
11) Any applicant with a bankruptcy not shown as discharged will be denied until shown otherwise.

I understand and agree that by applying for this property I will create a: (1) NO PET PROFILE, or (2) PET/ ANIMAL PROFILE by visiting: https://portolarentals.petscreening.com and pay the application processing fee. Application fee: $20 per pet/animal; tenants with no pets or service animals are free of charge. Your rental application with Portola Property Management will not be processed until this profile is complete. If approved as a tenant, a fee of $25/pet is due monthly with the rent payment.

Fred Thompson - Maintenance ProfessionalFred Thompson

Maintenance Professional

Duties: Support Portola PM Owners/Tenants with their maintenance requests and provide excellent customer service.

“I am the “MacGyver” of Property Maintenance, providing creative solutions to all your unique property needs.”

Experience: Over 10 yrs experience in residential remodeling, repair, and property management in Santa Cruz County.

After Hours: Scuba diving, RV camping, and enjoying the local music scene with my wife & friends.

Steve Thompson - Construction SpecialistSteve Thompson

Construction Specialist

Duties: Construction and maintenance

Experience: Over 30 years of general building construction and maintenance.

After Hours: Spending time with Heidi, enjoying life’s adventures along the way. Surfing, Biking, Scuba Diving, Camping, and traveling.

Sue Gerwin - Client Care / Office ManagerSue Gerwin

Client Care / Office Manager

Duties: Provide Excellent Customer Service and Office Support

Experience: 11 years in customer service, admin support positions, 10 years as business owner and operations manager, 10 years experience in commerical and residential leasing.

After Hours: Cooking & Camping.

Michael Catalano - President

Michael Catalano



Duties: Strategic & Leadership Development, Operations Management.

Goal: To provide excellent customer service, to manage properties efficiently, to maximize the investors return, to provide tenants with quality housing.
Mike grew up in real estate and property management and learned at the age of 10 how to take a maintenance call. Mike has over 20 years’ professional experience in all facets of real estate and property management.

He is currently the CEO of NextGen Property Ventures, Inc., with offices in Roseville, CA & Real Estate Connections in Los Gatos, both real estate investment and property management firms. Mike sits on the boards of Fourandhalf, an internet marketing company specializing in property management and of HappyCo, a mobile application for property inspections. Mike is a sought after industry speaker on the topics of property management firm acquisitions, real estate investments, and real estate marketing best practices. He is a member of NAR (National Association of Realtors) and CAR (California Association of Realtors), and NAPRM (National Association of Residential Property Managers).

After Hours: Mike grew up in Saratoga and has family ties to Santa Cruz. Mike is married with 2 children and in his “free time”, he enjoys golf, coaching his kids’ sports teams, and relaxing with his family.

CA DRE: #01824514

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Call or text us at (831) 824-5199 during business hours.

We guarantee that a team member will be on the other end to answer any questions you may have.

Get A Free Rental Analysis

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How to Rent One of Our Properties!

Read the property listing
• We want you to know what is and is not included with the property!
Review our Criteria and a SAMPLE LEASE.
• We want you to self-evaluate whether it’s worth your time to apply and to be comfortable with the future lease you could be signing.
Drive by the property – Do not disturb any current residents
• We want you to like the neighborhood you might be moving to!
Call (831) 475-1282 or email rentals@portolarentals.com for a showing for ALL intended residents who are 18 and over.
• We cannot accept applications until everyone 18 and up in your party has attended a showing of the property.
Once you have completed these steps, you can provide all of the following online for each resident who is 18 and up by clicking on “Apply Now” on the property listing
• An Application
• Proof of income
• Copy of Photo ID
• Payment for the non-refundable $45 application fee
• [If you are unable to submit an application online, please notify our office at time of setting up showing]
Please allow 24-48 hours for the processing of an application (additional time may be needed during the busy season or if references do not return calls quickly).
We may receive multiple applications for this property. We do not necessarily select the first application submitted. Selection of a resident is based upon better credit history, rental references, Proof of Income, Number and type of pets if allowed, and Move-in date.
Next Steps:
1. You will hear from us whether your application is approved or denied.
2. If your application was in good standing, but another application was stronger, you can apply your application towards any of our other properties for 30 days for free (you will still need to attend a showing).
3. If you are offered to rent a property, you will need to turn in a Holding Deposit within 48 hours to secure it in the form of a cashier’s check or money order. This is always in the amount of a half month’s rent made out to PPM and is fully applied towards your move in funds.
4. By your established move in date, you will have started any necessary utilities, submitted proof of renter’s insurance, signed your lease, turned in your remaining move in funds, and can pick up keys! At this point we will have already completed a report of the property and you will have the opportunity to add any comments you would like; we do not do a walkthrough of the property with you.

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